The average man who is looking to buy a diamond ring for their beloved can’t just go to 5th Avenue and walk into a jewelry store and pick out a ring without knowing the price. In fact, most men are looking for quality, cheap diamond rings. The question for many is if it’s even possible to buy a decent, cheap diamond that the woman they love will be happy to receive.
Save Up To Half The Price Of Retail Diamonds
Most men when looking for a diamond engagement ring will simply walk into the nearest chain jewelry shop. This is a major mistake if they want to save on their purchase. The markup at these chain jewelry shops is as much as 100% of what someone would pay by going to an independent jeweler instead.
It might be necessary to do some research to find out where these independent jewelers are but they are out there and it is possible to find them in most states. Another choice would be to search online. It is necessary to be very cautious when buying online, however. So in most cases, it will be worth the effort to research and find independent jewelers that have a good reputation.
Locate Wholesalers
Many people think that wholesalers are only willing to sell two companies who make large purchases. This might be the case for some wholesalers, however, there are many available, especially in the jewelry industry, that are perfectly willing to sell individual items to anyone. They may have a location where companies can buy quantity but that location may also have a display area for anyone to come in and look and purchase individual items.
How Much Can Someone Save?
The amount that can be saved can, of course, vary but some examples would be a woman’s platinum wedding band that at the chain stores ran upwards of $1,500 but at an independent jeweler that same wedding band could be purchased for less than $800. Very often diamonds can be purchased for 25% – 50% off their cost in a name brand store.
Those who want to save the most can consider finding wholesalers. The one drawback to going to a wholesaler is that they are accustomed to working with professionals. Obviously, wholesalers are in business to profit and if someone comes into the shop who is less knowledgeable they may mark up the price knowing that the buyer is not a professional. But if someone going to a wholesaler can give a reasonable appearance of being professional they can get rock bottom prices.
Quality diamonds are generally expensive, but with some effort, it is possible to buy decent, cheap diamond rings by finding the type of sellers that are in the business of selling those diamonds at a discount. This is not always easy, but the effort of tracking down a quality independent jeweler or wholesaler can often allow the buyer to get a much nicer diamond for a cheaper price. When price matters, following the ideas above can save a buyer money.
